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Sales & Business Development (S&BD)

This is the most significant function in any business organization. The success of the S&BD team directly impacts the organization’s success & vice versa.

One of the significant practices typically in SME sector is Marketing, Sales & Business Development is clubbed under one function i.e. Sales. In this process, there is immense pressure on the Sales team to perform. Later, when their performance turns into numbers in books, their sales performance is generally under rated. The fact that they are performing dual task of marketing (in which probably they are not the experts) and sales goes unnoticed.

On the other hand, companies have to work within available resources (budgets) to have allocated separate team for both the functions. Realizing the above aspect, we offer S&BD services on contract basis. These services are particularly suitable to the companies in the following situation:

  • Startup / small / mid-sized companies aspiring to establish or to manage their clients effectively;
  • Foreign companies contemplating to market their products / services in India (Asia);
  • Indian companies contemplating to enter foreign destinations;

We work as an outsourced S&BD professionals or an extra resource as per our client’s business needs. When our clients outsource their S&BD to us, it’s like having their own marketing personnel always ‘on the job’ but without the overheads.

Moreover, since the work relationship is contractual, it ensures:

  • Flexibility to revoke, modify the contract as per business requirements;
  • Specific performance measurements; and
  • Commercials – mix of fixed and variables.

Some of the services:

  • Market / industry research report;
  • Conceptualize, design and manage Corporate Communications;
  • Introducing products / services to the pre-identified targeted segment;
  • Generating meaningful qualified leads;
  • Closing deals;
  • Trade fairs – managing the participation;
  • Identify and formalize association with business associates in various geography;
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